Coaching Leaders to Meet the Future
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Coaching Leaders to Meet the Future |
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Communicate
or Die: Getting Results Through Speaking and Listening by Thomas D. Zweifel Published by SelectBooks List Price (UK): £ 7.75 ISBN: 0-9721149-1-2 |
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Communication is so easy that even babies know how to communicate and get what
they want. Or is it? Often leaders have a great vision, but they don't know
how to speak effectively -- how to communicate so that employees own their strategies
and translate them into results. But the communication failure goes both ways.
Imagine an organization hierarchy with seven levels, where each level reports
50% of what they know to the next higher level. The boss ends up knowing less
than 2% of what is going on. They can only pray that it's the right 2%. Many
organizations, from DaimlerChrysler to the FBI to the Church to Enron , miss
out on vital intelligence from customers and employees because their leaders
are poor listeners. Let Dr. Zweifel show you how to maximize your capacity for
breakthrough performance -- simply by the way you speak and listen. Learn how
to:
Praise
for Communicate or Die
"This book
deserves a broad audience. Everybody should read this book. In our businesses
and our lives we all have communication failures that could easily be prevented
with a little skill; but we are blind in the area. For example, I noticed in
the "Business of Listening" section that listening is tough for me
as a broadcaster. There are simple things in this 80-page book for each of us
- stories, tips and labs - that will greatly raise the effectiveness of our
communication. Read this book - it's going to cost you next to nothing to read.
You can substitute one evening of entertainment and make a difference in your
life and work for years to come."
Ali Velshi, Anchor, CNNfn
"In the 21st century, perhaps more than ever before, US soldiers need not
only technical and fighting capability, but also leadership skills. The chief
medium of leaders is communication. Zweifel's powerful yet simple principles,
practices and tools enable leaders to use a free commodity - language - to produce
breakthrough results."
Col. Joseph LeBoeuf, Head, Leadership Program, US Military Academy, West
Point
"This is the sort of book I love. Stimulating, inspirational, full of ideas
you can use. I particularly like the weighting towards the importance of listening.
It's the yin that most yang books on communication forget. Listening to understand
others is one of the most empowering gifts we can offer. Enrich your own communication
by reading this book."
Peter Thompson. Broadcaster and author of Persuading Aristotle. Director,
Centre for Leadership, Australia.
"This book is a bit like a "Communication for Dummies." What
I love about the book is that you can put it down and then pick it up again
where you left off, without losing the thread. That is great for busy executives.
The stories and lessons are directly applicable to my work with direct reports,
peers, and superiors. These tools will allow us to cut out a lot of unnecessary
chatter from our communications. I learned a lot from this book."
Steve Miley, Executive Vice President Sales, Cemex
"This is the first business book I have seen that emphasizes the importance
of listening for producing results. Leaders must appreciate the other person's
yearning to be understood. The book offers fascinating stories I had never heard
in my five decades in the financial community, and that I could immediately
relate my own experiences to. Communication is free, and it can transform reality.
An outstanding, well-researched and extremely interesting book."
Richard Murray, Vice Chairman, LaProv Corporation
"I keep this book with me at all times, I carry it in my briefcase, because
you never know when you might need it to inspire a colleague, or brush up on
your speaking and listening skills. An excellent book."
Michael Gentz, General Manager, ConocoPhillips Germany
"I am a huge believer in Communicate or Die. When leaders build communication
into day-to-day life, the difference in team performance is amazing. When people
speak - and listen - effectively, they get better information, better strategic
intelligence, and better results. Zweifel's short book is absolutely essential
for you and your people if you want tight championship teams."
Steve Baird, Managing Director, Human Resources, UBS Warburg
Reader
Reviews
Communicate or Die
"What I was left with after reading this book is that virtually any problem
can be solved through communication -- both speaking and listening. Given the
kinds of problems we are facing today, Communicate or Die should be required
reading for anyone in a position of leadership. We live in a world where everyone
has so much to say, but how much of what is said and written is truly productive
and makes a difference? And who is listening? Read this book."
Deborah Gouge (from Amazon.com, November 8, 2003)
Read Communicate or Die!
"So simple it's radical! In easy but elegant prose, Dr. Zweifel maps out
an effective practice to re-engage the often forgotten but most fundamental
of all human tools: communication. His timely and practical advice on active
listening and effective speaking can benefit everyone no matter what the endeavor.
From personal relationships, dealing with a boss, or leading a multinational
corporation, this book is a must for any citizen of the modern world."
ethane (from Amazon.com, November 6, 2003)
Clients give rave reviews
"We purchased 165 copies of this book as our Holiday gift for clients (family
and firends get them also!)at the end of 2003. We have been meeting with most
of these clients since then and many more have read and are working with the
listening skills in this book. More so than most books we have purchased for
them to read in hte past! It is a quick read with practical recommendations
on improving skills coupled with stories of why speaking, and more importantly,
great listening skills are cirtical for leaders ... leaders in business, community
leaders and in leaders in familes ... actually for effective leadership in each
of our own lives. It applies to everyone!"
Suzanne Frindt (from Amazon.com, March 29, 2004)
The heart of the matter of communication
"I highly recommend Thomas Zweifel's book Communicate or Die as it gets
to the heart of the matter regarding one key area that is missing in organizations.
The truth is you will either go through life with a commitment to master communication
or go through life at the effect of others mastery of communication. Thomas
has mastery and is generous enough to share it with us in a way that is easy
to get and simple to apply."
Robert Shereck, Partner, Legacy Transformational Consulting LLC (from Amazon.com,
March 16, 2004)
Get The Help You Don't Yet Know You NEED
"There are very few self-help books that I am at all interested in. Communicate
or Die, as I quickly realised, is not a self help book, but a book that makes
you want to help yourself through it's practicle association with today's business
and negotions. This is definitely a must read for anyone that is interested
in beaing a leader, and more importantly, a good leader who is foremost a good
listener and communicator. I did not put this book down until I was done and
I think that many who begin to read it will experience the same thrill. Enjoy."
Akiel Catwell (from Amazon.com, March 9, 2004)
Communicate or Die
"This excellent book teaches you how not to take too much for granted and
that effective communication makes all the difference. It's good to keep the
book close at hand, to remind you, that what you assume might be obvious in
this domain, in fact is well worth thinking about. Thank you Thomas D.Zweifel."
Olivia Badrutt, Advertising Executive (from Amazon.com, February 27, 2004)
Culture of communication
"In my work as a doctor and hospital manager, I use both books 'Communicate
or Die' and 'Culture Clash' in my interactions with colleagues. (Being a radiologist
in nuclear medicine, I have only 5 minutes per patient.) In many hospitals,
a highly hierarchical structure often prohibits a culture of constructive criticism
among colleagues. But I was able to use the tools and tips from both books very
well -- in particular for my work as a team-leader of mostly younger colleagues,
focused on producing specific research results. For example, I learned to listen
between the lines, check my own assumptions, and save weeks of otherwise wasted
research -- and time is money. Both books emphasize the importance of communication
for doing business. But anyone who must communicate for results will improve
communication abilities when learning these lessons. The importance of listening
instead of speaking and the use of active listening as a tool for getting results
are clearly outlined. Both books are written by someone who learned his lessons
by trial and error. Thomas D. Zweifel does not get lost in communication theories
and does not use scientific terminology. He gives real-life examples for situations
where communication failed. The books also provide good examples for how to
reveal and solve communication problems. The lessons, labs, and the 'dos and
taboos' give good input for daily exercise as long as the reader has the will
to improve his or her communication abilities."
Gerhard Goerres, MD, Division of Nuclear Medicine, University Hospital, Zurich
(from Amazon.com, February 25, 2004)
Matterhorn of Masterful Listening beaucoup plus qu'un outil
"Etant gravement malade, je me devais d'être à l'écoute
de mon environnement pour atteindre ma vision de guérison. The Matterhorn
of Masterful Listening n'a pas été seulement un outil mais s'est
tranformé en un muscle d'écoute ! Sans être réceptif,
être à l'écoute, il ne m'était pas possible d'avancer,
donc il ne fallait surtout ne pas opter pour le déni « Ground Zero
», ni faire semblant d'écouter ou essayer de prendre ce qui me
convenait, je me devais de passer au niveau supérieur du concept «
Matterhorn level Respecting-Empathizing-Generating » soit respecter ce
qui m'a été communiqué tant par le milieu médical
que par mon entourage proche qui lui a non seulement écouté ce
que je ressentais lors de mes traitements médicaux pour mieux m'aider
à gérer les difficultés inhérentes à ma maladie,
mais à pratiquer également de l'empathie, ce qui a généré
une distribution naturelle des rôles dans mon environnement. Si l'on arrive
à institionnaliser la méthode "The Matterhorn of Masterful
Listening" l'on ne pourra jamais assez remercié Thomas Zweifel de
nous l'avoir apprise."
Marchon Alexandre (from Amazon.com, January 29, 2004)
A superb leadership manual
"As the head of a nonprofit entertainment company in Manhattan, I heartily
recommend this concise and inspired work. Too often communication snafus undo
months or even years of planning. An institution's growth cannot sustain oversight
of this nature. Zweifel's book came to my attention at a crucial transition
point for my company, when reallocation of staffing duties, and a new 5-year
plan was being put into place. MOST of the book's insights were directly helpful
to this phase of rebuilding. I cannot recommend it highly enough."
D. Fishelson (from Amazon.com, January 16, 2004)
Focus on Listening
"In Communicate or Die, Thomas Zweifel cuts right to the heart of the matter
using clear language and illustrations (stories, pictures, tips) that provide
the reader with practical, essential communication tools. The chapter on listening
based on his "Matterhorn of Masterful Listening" states that "your
results increase exponentially with the quality of your listening". I doubt
that most of us think in terms of the "quality" of our listening -
and the chapter explicity describes what this means and how to achieve it in
communication. Mr. Zweifel does not pretend that improved communication will
be easy - the "Troubleshooting Manual" makes this very clear! But
he brings a sense of love and humor to the rigorous practices he advocates that
made me as a reader WANT to participate in the process - for myself personally
and professionally, and in the best interests of humanity. That is a large result
for a 99 page text!"
Cheryl Ramette (from Amazon.com, January 5, 2004)
Excellent Insights
"Great book, great insights. Truly a must read for those interested in
improving their communication skills. Especially one's listening skills."
Reza and Eva (from Amazon.com, November 16, 2003)
Communication is the key for success
"Communicate or Die challenges to the reader to rethink how he or she communicates
ideas, motivates colleagues and addresses problems. The reader relates to the
labs and examples Dr. Zweifel presents. It provokes new thoughts of how to confront
situations that may have plagued your ability to successfuly move through a
situation either positive or negative. A must read."
Daniel Soja (from Amazon.com, November 5, 2003)
Communicate of Die
"Excellent summary of the importance now attached to communication in the
business world. I really like the concise structure of the book...it is something
all business people could use on a daily basis!"
Jim Jamison (from Amazon.com, October 6, 2003)
Communication is Critical!
"In this book, Dr. Zweifel makes a clear case for communication as critical
to surviving and thriving. What makes this book unique is the emphasis on listening
as the foundation for successful communication. By using pertinent examples
of both successful and unsuccessful communication and laboratory/workshop techniques
the author makes a lasting contribtion to the art and science of communication.
You'll enjoy climbing the Matterhorn!"
Lenore Traband (from Amazon.com, August 25, 2003)
An easy and compelling guide to better global communication
"Mr. Zweifel has written such an easy book to read and to follow. For anyone
who is considering extensive global travel or who is already a global executive,
this book has something for everyone. Unlike other books I've read in this area
his writing style allowed me to pick it up over an over again- Great work!"
A reader from Boston (from Amazon.com, February 27, 2003)
Communicate or Die
"Communicate or Die is a fascinating book. It's well written with concepts
that are easily interpreted and understandood by any reader. Zweifel brings
to light some of key elements that are usually overlooked and yet crucial to
creating harmony and balance in human's daily life. No matter where we all come
from, such things like communication, listening, are in fact, what allows us
to become members of a civilized society, gives the opportunity to understand
the dynamics of our human differences. The truth is, Communication, whether
be silent or verbal, or whether be just listening(for I find listening to be
also a way of communicating), is indeed, a perfect way to build, bridge, and
even more than anything, a weapon to problem-solving, as it is clearly presented
in "Communicate or Die". Let me commend Thomas Zweifel for an incredible
work in presenting the essence and the benefit of having "Listening Skills".
The illustrations provided in this particular chapter are such an important
recipe in terms of showing the advantages of using "Listening skills"
as a way to enrich oneself and also making one an incredible leader. For instance,
the example of Operah Winfred is particularly a very good one because it touches
on the reality of human senses and shows what it means to be a good listener."
Anselme Sadiki (from Amazon.com, October 27, 2002)
Simple Truths
"This book is great for anyone generally concerned with making themselves
a better leader and communicator. Whether you're successful or challenged, it's
a good guide and reminder of the importance of clear, productive communication.
Zweifel also provides some useful strategies on achieving your goals and inspiring
others to join in your vision. It's a light, enjoyable read with simple prose,
funny commentary and stories and insightful techniques to challenge yourself
not to just be a leader but to be an outstanding leader."
hoovs (from Amazon.com, October 26, 2002)
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